A cinematic documentary about music, craft, and what it takes to make music in Cuba — a Sundance-caliber film, in partnership with the most storied name in guitars.
For decades Cuba has lived in cultural suspension — defined by a creativity born of scarcity. That moment won't last much longer.
As modernization arrives, the textures the world loves about Cuba risk vanishing. Music remains one of the last fully living expressions of Cuban identity.
In Cuba, a good guitar is nearly impossible to get. Bands share a single instrument. Strings are precious. Guitars are repaired endlessly and passed hand-to-hand for generations.
No studio. No stable power. This is a real recording session in Havana — raw, improvised, and this is honestly how dire it is. Now imagine what happens when we bring real instruments, a real crew, and cameras that turn it into cinema.
Three simple things. No budget conversation — just the beginning of something we build together.
Martin didn't just build guitars — Martin built the dreadnought, the shape of the modern acoustic. For nearly two centuries it has stood for craftsmanship and the bond between an artist and their instrument. That's this film's whole soul.
Filmmaking, guitars, commercial craft, and agency-grade campaign strategy — under one roof.
Strings of Havana is built as a festival film — the kind that premieres at Sundance, lives on Netflix, and gets talked about for years. A story of resilience and craft the whole world roots for, with Martin at the center of it.
This isn't a film with a logo bolted on. The same cameras, the same rare access, and the most beautiful light on earth produce a year's worth of world-class brand content — assets Martin owns and runs everywhere.
This isn't a pitch about finances — it's about partnership. We could take this story to a dozen brands. We won't. No one else can tell it the way Martin can, and we don't want to make it with anyone else.